Post written for the DIFD
“The unconscious presence of food on our lives, the extra functional-driven habits and the unnecessary convenience of the industry, reduced the symbolic importance of food, turning It into simple commodities without any emotional connections. We must use the best tools of Design to restore food’s profound meanings through deliberate and reasoned processes that will reshape our environment and our relationship with it. Design will create coherent, approachable and positive motivations that will certainly take us to a more human and empathic future for food.”