Project developed by Foodlosofia / My role: Lead Food Designer (strategy and service design + creative direction)
Context_ Creation of a pizza business model for a commercial real estate located in low-income housing developments based on a shared-value model. Our client was a housing constructor that wanted to create a social center through food in housing developments. The core target of the project is defined by its high entrepreneurship of small ventures, creating a scenario of undiscovered talents merged with a substantial sense of community within the neighborhood.Ç
Approach_ Latin America has always been characterized by an informal, yet innovative way of doing business. The difficult access to formal entrepreneurship has forced families to create small businesses, most of the time run by mothers and household heads that informally prepare food on the streets as a source of income. Based on this context, Foodlosofia's approach was to create a shared-value model where emerging ventures could have an opportunity to participate and co-create the menu of the restaurant.
Solution_ This open-innovation concept gives the opportunity to formalize those undiscovered talents and to share, test, and improve their ideas while increasing their income per month with a more established number of customers. The model will not only encourage the creation of new projects, but will also establish a honest and clear relationship with the community giving them the tools to empower themselves as active actors in the development of the district.